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Press Release Sneak Peek: Is there a link between winter gloom and unrealistic hopes?

We've updated our Christmas story about the psychology of expecting a HIGHER price when selling your car, just when you're likely to get a bit less. And it turns out it's not just for Christmas after all. The data shows us that it looks like it's a winter thing - so we're calling it the 'winter price gap'. EXPECTATIONS ARE HIGHEST just as values are lowest when motorists sell their car in the ...

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